Creative Development - Notes

• Where you can get primary research, get it!
• Primary research backed up with secondary
• Look at shop windows for inspiration
• Research into attitudes and ideas. 

After Researching Into 5 Areas: 

• Look at other department stores such as Debenhams and John Lewis.
• Take images of windows on the high street.
• What is the story of the window? 
• Back it up with theory.

• Laura Ashley - Look at the window. 

• Primary - Does the window theme carry on in the inside of the shop?

Customer Profile -

• Who do you want to aim your photographs at?
• Any clothing
• It's all about the idea, based on the research that you have done.